I help mid-sized businesses and C-level leaders turn complexity into operational clarity, with results you can measure.
01About
I'm Hung Mai, an independent consultant for Digital Operations & Transformation, based in Germany and working remotely with international B2B clients. I build the automation, AI agents, and no-code systems that take manual work off your team's plate. What you get is a running system your team can own and trust, not a slide deck.
02Services
Automated workflows that take manual, repetitive work off your team: from marketing ops to back-office, built to run unattended.
Lead journeys, campaign automation, and AI-driven personalization that turn scattered effort into a measurable pipeline.
CRM setup, tool integration, and operational structure: one source of truth instead of five spreadsheets.
Turning C-level vision into an operational roadmap you can actually execute. I sequence structure before tooling, always.
Custom AI agents and integrations that monitor, decide, and act, including self-healing systems that catch and fix their own failures.
See the fixed-price packageOn-demand operational capacity. I step in, build the structure, and hand off a system that runs without me.
03Projects
An agent that watches a 50+ scenario automation platform and auto-detects failed runs, diagnoses the root cause, and applies the fix, with scheduled monitoring and instant alerts.
A 50+ scenario Make.com platform on a PUT-first, master-router design that integrates CRM, payments, scheduling, and project tools into one resilient operational backbone.
A custom web assessment that replaced a licensed product: a multi-rater 360° questionnaire, scored insights, and a clean reporting flow, built from scratch.
An automated pipeline that researches, drafts, and schedules go-to-market content. AI generation paired with human review keeps everything on-brand and on-message.
A webinar campaign with GenAI-generated content and hyper-personalized targeting that redefined registration performance: marketing automation at enterprise scale.
Multi-brand, multilingual preference center with 52+ email groups, CRM sync, and a custom frontend: one consent system across every market.
A multi-week ramp-up strategy with deliverability monitoring and sender-reputation management to protect inbox placement at scale.
04Process
Audit & Discovery
Understanding your current marketing and operations landscape.
Strategy & Architecture
Designing the target state: structure before tooling.
Build & Automate
Implementing systems, workflows, and integrations that run.
AI Enhancement
Adding intelligence exactly where it moves the outcome.
Measure & Optimize
Tracking results, then iterating toward the number.
05Tech Stack
Marketing Automation
Automation & Integration
Development
AI Tools
Collaboration
06Questions
Field notes
Working notes on digital operations, automation, and the unglamorous structure that makes transformation actually run.
The port nobody touched
A firewall change was verified correctly, port by port, and took the checkout offline through a port that was never part of the change.
Your contact form sends mail
Every field that ends up in an outgoing email belongs to whoever fills it in, and a contact form is a mail server with a friendly face.
The order is the decision
A platform project moved validation ahead of the investment decision, and that single reordering changed what the business case was even for.
