I help mid-sized businesses and C-level leaders turn complexity into operational clarity, with results you can measure.
01About
I'm Hung Mai, an independent consultant for Digital Operations & Transformation, based in Germany and working remotely with international B2B clients. I build the automation, AI agents, and no-code systems that take manual work off your team's plate. What you get is a running system your team can own and trust, not a slide deck.
02Services
Automated workflows that take manual, repetitive work off your team: from marketing ops to back-office, built to run unattended.
Lead journeys, campaign automation, and AI-driven personalization that turn scattered effort into a measurable pipeline.
CRM setup, tool integration, and operational structure: one source of truth instead of five spreadsheets.
Turning C-level vision into an operational roadmap you can actually execute. I sequence structure before tooling, always.
Custom AI agents and integrations that monitor, decide, and act, including self-healing systems that catch and fix their own failures.
On-demand operational capacity. I step in, build the structure, and hand off a system that runs without me.
03Projects
An agent that watches a 50+ scenario automation platform and auto-detects failed runs, diagnoses the root cause, and applies the fix, with scheduled monitoring and instant alerts.
A 50+ scenario Make.com platform on a PUT-first, master-router design that integrates CRM, payments, scheduling, and project tools into one resilient operational backbone.
A custom web assessment that replaced a licensed product: a multi-rater 360° questionnaire, scored insights, and a clean reporting flow, built from scratch.
An automated pipeline that researches, drafts, and schedules go-to-market content. AI generation paired with human review keeps everything on-brand and on-message.
A webinar campaign with GenAI-generated content and hyper-personalized targeting that redefined registration performance: marketing automation at enterprise scale.
Multi-brand, multilingual preference center with 52+ email groups, CRM sync, and a custom frontend: one consent system across every market.
A multi-week ramp-up strategy with deliverability monitoring and sender-reputation management to protect inbox placement at scale.
04Process
Audit & Discovery
Understanding your current marketing and operations landscape.
Strategy & Architecture
Designing the target state: structure before tooling.
Build & Automate
Implementing systems, workflows, and integrations that run.
AI Enhancement
Adding intelligence exactly where it moves the outcome.
Measure & Optimize
Tracking results, then iterating toward the number.
05Tech Stack
Marketing Automation
Automation & Integration
Development
AI Tools
Collaboration
06Questions
Field notes
Working notes on digital operations, automation, and the unglamorous structure that makes transformation actually run.
What self-verification cannot find
Five agent phases verified their own work end to end. The two real bugs were still found by the first human who used the thing.
Thirty agents, one branch name
Running five copies of the same model is not redundancy. It is one judgement call, repeated five times.
Five green test suites, zero deploys
I built a counter that nags me about finished systems I never shipped. It has run flawlessly for weeks and changed nothing.
